Supermarket consolidation has changed the retail sector in Greece and beyond. Food retailers have become fewer and bigger, aiming at higher shares of a smaller and more demanding consumer market. The domestic retailer My Market, which started in the Athens region with only 66 stores, acquired the SPAR-Veropoulos chain, and then needed to quickly rebrand stores all over the country. Speed has become a crucial success factor in refurbishing existing stores as well as building new stores in more lucrative locations.
Fast return to service
The warehouse serving the Zografou outlet was selected as a pilot case. The coating of the existing concrete floor with a total area of 250 m2 was suffering from insufficient adhesion and impact resistance, resulting in delamination and dust. Apart from easy-to-clean properties on a durable flooring solution, the critical requirement was a fast return to service because the supermarket needed to fully utilize its warehouse during the opening hours from Monday morning to Saturday evening.
On the basis of Pasquick® technology NEOTEX developed and offered an integrative fast-curing system (primer, putty, two coats), which was applied during the rest of the weekend, enabling My Market to use the floor on Monday. “By using the high-performance NEOTEX fast-curing coating system, the technical management of My Market will also ensure smooth renovation processes with minimal construction site time for future projects,” said Dalavagkas Dimitrios, Technical Manager, My Market supermarket chain.