Covestro and the DEL
Covestro has been an official premium partner of the Deutsche Eishockey Liga (German Ice Hockey League, or DEL) since the 2016/2017 season. The company and the league entered into a four-year partnership.
The Covestro logo appears on various surfaces: underneath the ice in all DEL arenas in Germany, on the referees‘ helmets, as well as on the backdrops for TV interviews. The partnership was expanded for the 2017/2018 season. In all 14 DEL locations, the kick plate is branded with the six Covestro colors. Covestro is also visible on the official puck of all DEL games.
Exceptional performance. Total safety.
Ice hockey is not only the fastest but also one of the toughest team sports in the world. The players’ bodies and equipment are subjected to extraordinary levels of stress and strain. As one of the world’s leading polymers companies, we develop high-tech materials that promote maximum performance. We want to contribute to making this sport safer and more innovative.
Since we’re constantly pushing the boundaries of what is possible, we aspire to be a real “game changer” for professional ice hockey. Through innovative application solutions using our premium products, we develop #GameChangingMaterials that can improve safety and performance levels in ice hockey.
As an “Official Innovation Partner” of the NHL club Penguins, based in Pittsburgh just as our North American Headquarters, we have initiated a research project we have called Rethink the rink. In cooperation with club representatives of the Penguins and students from world-renowned Carnegie Mellon University, our materials are being used as #GameChangingMaterials to develop solutions for an innovative boards system.
The objective of Rethink the rink is to further enhance players’ safety while maintaining all of the characteristics of the boards of a rink that are so important for the game itself. The findings of our research work in Pittsburgh are also benefitting our collaboration with Germany’s ice hockey league, the DEL.